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22 Oct 2016
Every marketing specialist or sales development professional has been facing such scenarios: Looking glassy-eyed at the canned lists of contacts that continue to dodge you despite the significant time investment. One prospect from the list promised to call back but never did while another contact relocated. Or maybe your work schedule has been so packed that you forgot to take follow up with the promised prospect. Or perhaps you prepare yourself to start a LinkedIn group and invited all your hottest leads– and then never distribute or share a single post.
No matter what the reason is, your list of prospect leads appears cold with no hope of renewal. But before you thrash that cold list, consider these tips to cultivate great business...